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Archive for the ‘Media Marketing’ Category

Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site.

Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

blessings…doug firebaugh

New strategies are released on the internet that drives visitors to your website one day but the next day that same strategy may be a failure. This is especially true when many website owners get wind of the new technique and start using it. You must be able to keep ahead of your competition and this is why leaning effective social media techniques are to your advantage.

You should know that social bookmarking is basically tagging a website or other links to keep for future referencing, or to share those links with friends. Your bookmarks can be shared with a large circle of friends or other people that have the same interest. Once you have tagged a site it becomes available to everyone else online. If you have bookmarked your site then it is obvious that it will get more traffic, especially if the bookmark becomes popular among other social media users.

If you are interested in using social bookmarks for your strategy, then you need to remember to keep a few things in mind. Joining a site and bookmarking one or two of your websites and then expecting a flood of traffic is the best way to failure because you have only given yourself the minimum amount of backlinks. You should signup with as many social bookmarking website as possible because they more you join the wider coverage your bookmarks are going to have.

When joining the social bookmarking sites do not skip over the non-english sites as they can help increase your search ranking also. In fact your bookmarks on these sites could also stand out and above the rest because your titles will be in a different language and could spark someones interest.

Almost anyone that is in social media will tell you that you should supply the social bookmarking site with with quality information about the sites your bookmark. Using this social media technique will help others get to know that you are someone that provides great quality content. You do not have to bookmark only your own website, you could also bookmark related sites that you have created a profile with. This will help lead to even higher search engine rankings.

Providing great quality content is only one of the things you should be doing. You also need to provide quality keyword filled titles that not only will lead to more traffic but higher search engine rankings. Be clever, witty, or even controversial in your titles just remember that the title will also be used as your anchor text for search rankings.

Another thing to keep in mind is that nobody likes a spammer so it is good to create several different titles and descriptions for your bookmarks. This will help increase the visibility of your bookmarks as well as allow you to target other keywords for the same website your are bookmarking.

If you fall into any one of the following categories, like:

the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business

you must read this article to know how big a deal is social media and the enormous benefits of social media marketing.

Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. This is typically done via the Internet and mobile communications networks. Today this practice is being enjoyed by executives and professionals for brand exposure and marketing.

Do you make these mistakes to market your brand or services?

Use Yellow page ads that cost thousands of dollars, yet bring in little new business? Spend money on direct mailers that also have limited results. How about money spent on print advertising. How effective is it? Are you spending lots of money optimizing your website but still have little traffic. Spend money on Pay Per Click Advertising Campaigns, with limited results.

Can you improve your business if you know:

What is being said about you. What your customers think about your product or service. What your customers really want. What your competitors are doing. How to stay up to date with the latest trends and developments. How to make your business more profitable.

Nothing provides a better return on investment than having a network of people raving about you and it doesn’t matter what product or service you sell. So let’s have a look onto the benefits of social media viral marketing.

The value of Marketing through Social Media Channels

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. It is a powerful strategy that will get you links, attention and massive amounts of traffic.

What are the benefits?

It’s natural. No doubt you get natural links, your website is exposed to a large number of people. This differs from paid advertising which has overt commercial overtones.

It’s defensible. Social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

It’s low-cost/high returns. Costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.