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Posts Tagged ‘Marketing Social’

Where have YOU been?

Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.

It is called “Facebook” and over 175 million people are active on this site.

Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.

It is the same for Facebook.

Lets cover them briefly:

1) The Law of Visibility on Facebook.

You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.

2) The Law of the Powerful Facebook Profile.

Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?

Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.

Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.

3) The Law of the Facebook WALL.

You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.

4) The Law of Your Facebook Network.

You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?

Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.

5) The Law of the Facebook Notifications.

This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.

6) The Law of Facebook Link Love.

The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.

WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.

7) The Law of Facebook Groups.

Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.

Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.

The Law of Facebook Events.

Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.

Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!

9) The Law of Facebook Multimedia- Videos and Photos.

People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!

10) The Law of the Facebook NEWS FEED.

This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.

Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.

blessings…doug firebaugh

Social media marketing promises to deliver a number of visitors to the site. In most cases they are returning visitors who will come back again and again to your site. It is the best way to increase the popularity of your site among the visitors.

The social media websites create viral content and they are promoted through different social media channels. You can start this procedure, by creating link baits. You just need to know about the ways of creating successful link baits. If you can create good quality content, it will automatically get listed in good social media websites like Stumble Upon and Digg. Those who are new to the area should understand one thing. There are two kinds of traffic in the Internet. The first one is known as primary traffic. They are the visitors who come to the site directly through the social media websites.

Secondary traffic is also known as referral traffic. Once they visit the site, they will refer the site to others who in turn will come back and visit your site. You will get good links if you have connection with Digg and Reddit. They have good edited content and thousands of visitors visit these social media websites. If your link is posted in these sites, it will immediately catch the attention of web traffic. As a result, the amount of web traffic will increase in your site. This in turn will mean better popularity for your site and enhanced search engine rankings.

A number of SEO experts give much emphasis on the keywords and Meta tags and believe that they are instrumental for the success of websites. This for sure is true. The most important thing which contributes to the popularity of the website is quality content with the right keywords. The site should have a good number of inbound links which shows the popularity of the site. This shows that other sites are eager to post link on your site. All these will help in getting a good ranking in the search engines. If your website receives permanent natural links from trusted domains, this definitely proves the popularity of your site. Search engines will start taking notice and as a result your site ranks higher. Social media marketing can help you get these inbound links.

If you use social media marketing effectively you will start ranking for the most competitive keywords. Once this is accomplished, you will find that you feature high in the popular search engines. Social link baiting helps you in many ways. This is the first phase of building trust in the minds of the readers. If the readers find out that your links are posted in popular social media websites, they will be ensured that your websites are not hoax. Through social media marketing, you will get natural back links to your site.

To sum up social media marketing is an effective technique which will help your site to achieve better ranking in search engines.

Social media marketing is the way of promoting your business or sites through different social media channels and it is an effective plan that will surge traffic to your sites, get more links and grasp the attention of people. It is one of the low cost website or product publicity method. It grasps more number of visitors, some of whom may repeatedly visit the website. If you are in a business which deals with selling products or services, then social media marketing is one of the effective ways that will make your site profitable over a period of time. Those who do not know the worth of social media sites fall into three different categories (1) the one who do not anything about social media marketing (2) one who are interested and do not know to use the social media (3)the one who do not have confidence in the worth that a social media marketing can bring in.

Why Social Media?

The more links you have the better your site will be ranked by search engines. When a website that you own receives more natural permanent links, it builds more authority and aids search engine to trust you easily. This helps to get ranked even with competitive keywords. There are so many reasons for promoting your site through social media and it’s really a worthy method to get into fame.

(1)Social media marketing is completely natural that helps you to get more natural links, the websites get exposed to large groups which helps to drive more traffic.

(2)It’s a defendable method, if it is once done properly and successfully, social communities helps to drive traffic more than the previous amount traffic you received from the search engine.

(3) Social media marketing is a community based marketing method, and this doesn’t affect several other methods that drive traffic to the websites regularly.

Social media marketing helps to increase the popularity and web presence to the world. Social media includes online communities, social networks, wikis, blogs and another type of media for sales, marketing, customer service and public relations. The different types of social media marketing tools include facebook, twitter, Linkedin, blogs, YouTube and Flickr. The social media marketing acts as a cheaper method of getting advertised. It is seen that social media marketing acts as one of the leading business venue to use. These days’ business technology buyers participate more socially to promote their business.

Building a colorful and catchy website may take more amount of time and effort. Getting ranked in search engine can take years, in order to build a competitive position. On the other hand social media marketing helps to drive huge visitors within a day. Once if you become aware of social media audience then it is easy to satisfy the customers based upon their needs. The future of internet is social media marketing. The major players in the social media market may change in course off time and online business peoples also have to change their trends according to it. With social media marketing you can easily compete with the counterparts and attain the goal in business.